Adapting Your Go-to-Customer Model to Accelerate XaaS Growth
Clarify is inviting senior executives in the technology sector to join its next Connected Leaders networking evening on Thursday 18th May, 6.00pm – 9.00pm in the private dining room at the Chiltern Firehouse, London W1.
Connected Leaders is designed to bring together a select group of senior executives and sales leaders who work in complex b2b sales environments, to network and to discuss the transformation challenges they are facing and to share insights on the strategies they are deploying.
The evening’s theme “Adapting Your Go-to-Customer Model to Accelerate XaaS Growth” will feature a talk by Paul Vinogradov, Vice President and EMEA Practice Leader with the Alexander Group, a leading sales and revenue growth strategy consultancy that serves marketing, sales and service organisations from across all industries.
“Everything as a Service” or XaaS has garnered the attention of leaders across multiple industries. The shareholder appeal of recurring revenue models is understandable. Whether it’s a “born in the cloud” software company, traditional on-premise license software company, or a technology equipment and services vendor, more than likely the growth aspirations will involve creating or expanding the subscription revenues of the business.
How does this impact the sales force? How is XaaS sales different from traditional software, equipment and services sales? What are the best ways to acquire, grow and retain customers in a XaaS world? What go-to-customer models work? These questions will all be addressed throughout the evening.
Paul will share trends, best practices and benchmarks from the Alexander Group’s recently completed XaaS Sales Practices Study, and he will facilitate a discussion on the challenges and disciplines necessary to drive XaaS growth.
Places are limited for this event, please RSVP to insight@clarifyBD.com or complete the registration form to attend.
Private Dining Room
Chiltern Firehouse, 1 Chiltern St,
Nearest tube station – Baker Street