5 Keys To The Transformation Of Successful Technology Organisations
Clarify Whitepaper responds to ‘Zone to Win’, offering a pragmatic insight for Sales Leaders
Geoffrey Moore’s new offering, ‘Zone to Win’ is a must-read for senior management teams, described as a playbook for succeeding in today’s disruptive fast-paced business world. Clarify a specialist in strategic Business Development has written a whitepaper in response to this new book, specifically aimed at Sales Leaders who are responsible for implementing Moore’s recommended strategies at an operational level.
Entitled “The 5 Keys to the Transformation of Successful Technology Organisations” the whitepaper is free to download now here.
‘Zone to Win’ outlines how established technology organisations can successfully launch new and disruptive products to market. Clarify brings a uniqueness to the sales industry, it specialises in accelerating sales transformation by re-engineering the Enterprise sales capabilities of technology companies. By creating a more effective go-to-market model, Clarify is able to bring predictability to the sales process, allowing Sales Leaders to create and sustain higher, profitable growth.
“This whitepaper provides a framework for Sales Leaders to move on from the past – selling established products – and systematically scale new solutions and orientate for the future,” explained Holly Hamilton, author of the whitepaper and Senior Business Development Manager at Clarify.
Clarify’s CEO Claire Edmunds picks up on this thread, “Over the past decade changes in the sales industry have been significant, meaning Clarify’s ability to help corporates to change their enterprise sales capabilities fast, exploit new and disruptive market opportunities and change sales behaviours have become ever more relevant.”
“Unlike traditional Demand Generation, Business Development is tasked specifically with creating pipeline for the deal types that help the business scale and transform away from the sales organisation it is today; into the sales organisation it wants to be tomorrow. The financial impact and ability to accelerate sales transformation initiatives is integral to the process and is altering the way that organisations are starting to view, and more importantly value, Business Development.” Edmunds concluded.
Clarify’s mission is to change how companies value and use Business Development.
Clarify delivers high quality enterprise sales pipeline for complex deals at a scale that allows sales leaders to achieve their growth ambitions. In the past two years Clarify has built $1.2 billion in pipeline across 12 clients at an average order value of $700k.
Clarify has long term partnerships with its clients, providing dedicated teams that deliver predictability to the sales process and enables sales transformation.
Working specifically with B2B organisations engaged in high value complex deals (of $200k -$30m) Clarify’s specialist office based Business Development teams enables its clients to create a more effective go-to-model market, address a number of their most important sales challenges and allows them to systematically create and sustain higher growth.